October 28, 2016

Star Wars fastest movie to earn $1bn

Star Wars

Star Wars: The Force Awakens has reached $1 billion at the box office, achieving the milestone with record-setting hyper speed. The Walt Disney Co. said The Force Awakens crossed the billion-dollar mark Sunday, accomplishing the feat in just 12 days.

The previous movie to reach $1 billion the fastest was Universal’s Jurassic World, which did it in 13 days in June. Jurassic World also had the benefit of record grosses in China.

The Force Awakens doesn’t open in the world’s second-largest movie market until January 9.

JJ Abrams’ installment of Star Wars also posted the biggest Christmas Day box office in history with $49.3 million and the best second-weekend earnings with $153.5 million.

The Force Awakens has been setting records since its debut December 17.

It brought in a galactic $238 million in North America over its opening weekend, besting previous record-setter Jurassic World, and set international opening-weekend records in Australia, New Zealand and throughout Europe. It scored the biggest worldwide debut with $529 million.

It also topped $100 million in IMAX screenings in 10 days, another global record.

“You almost have to rewrite all the record books for this movie,” box office analyst Paul Dergarabedian of Rentrak said.

“It’s absolutely mind-blowing that Star Wars could get to a billion dollars in 12 days and it hasn’t even opened in China, the second biggest movie market in the world.”

A juggernaut like Star Wars empowers the entire industry, Dergarabedian said.

“It’s great for the audiences, great for studios and theatre owners in particular who can point to this and say the movie theatre industry is as viable and relevant as it’s ever been,” he said. Source: Hindustan Times

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