DESPERATE David Cameron will urge big business to get behind his planned reforms of Britain’s role in the European Union.
The Prime Minister will hold discussions with political and corporate leaders at the World Economic Forum in Davos, Switzerland.
Mr Cameron hopes to finalise a reform package in the coming weeks – with a hotly awaited in/out referendum poised to be held this year.
But he has struggled to find support for his plans, including limiting migrants’ access to benefits, among other EU leaders.
He will meet officials including Dutch leader Mark Rutte and Luxembourg’s Xavier Bettel during the three-day diplomatic offensive.
But discussions are also likely to be dominated by urgent efforts to deal with the growing migrant crisis.
The UK has vowed to oppose any move to axe rules requiring refugees to claim asylum in the first EU country they enter.
Member states have been warned the Schengen passport-free travel zone will collapse if action is not agreed within two months.
With 2,000 migrants are still arriving daily, officials have suggested scrapping the so-called Dublin Regulation.
That could leave the UK – which could engage an opt-out – and other northern European countries more open to migration flows.
Mr Cameron will use his speech in Davos to discuss his bid to cut Brussels red tape, his spokeswoman said.
She said he would remind business leaders that “many of the reforms we are seeking are things that they have called for” in terms of improving competitiveness.
She added: “How do we make sure that the EU – which we joined for the single market benefits and the benefits to business – continues to work for them and, indeed, work better for them.”