October 27, 2016

Men spend more than women on Valentine’s Day

Representational Image

For most of us who do believe in “the day of love”, February is synonymous with a hole in the pocket.

While you’d think that might mean the same thing for both the sexes, it seems the fairer one gets away with a smaller hole (or smaller pocket?).

Amid the growing craze for Valentine’s Day celebrations, men end up spending more to pamper their loved one than women, reveals a survey.

Giftease.com, an Indian gifting portal conducted the online survey with 3,000 respondents across different age groups (18 to 45 years) from metropolitan cities to decode the country’s passion for Valentine’s Day, which falls on February 14.

The survey shines the light on the ideas, behaviour and gifting patterns that are expected this Valentine’s Day.

Almost 68 per cent of respondents stated their intent to celebrate Valentine’s Day in some manner, with 37 per cent planning time with their Valentine alone, 22 per cent with their friends, and 8 per cent looking forward to their first date this Valentine’s.

While V-Day is seemingly more popular amongst women, the survey reveals that on an average, men plan to spend over Rs.740 on gifts, which is higher than women who are looking at an average gift spend of Rs.670 this Valentine’s.

Also, there’s a large variation between the preferred gifts for men and women.

Most men plan to play safe with flowers (42 per cent) or chocolates (27 per cent) but a significant number (17 per cent) are getting more adventurous, and plan to gift something naughty.

The top three gifts in the women’s list for their Valentines are gadgets (34 per cent), perfumes (19 per cent) or accessories (16 per cent). Interestingly, naughty gifts are still fairly low in the list of gifts to give, for women.

As many as 41 per cent of men, and 30 per cent of women intend to send their V-Day gifts through online shopping sites or apps.

Whatever it may be, a Valentine ‘s Day gift is expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year, as per the survey.

Also, it is rather motivating for married women to note that 41 per cent of married men pre-plan for Valentine’s Day as compared to 31 per cent unmarried men, who prepare in advance for their girlfriends.

Ashish Chandani, chief operating officer and co-founder, Giftease.com, said Valentine’s Day is among the largest peaks for the brand in terms of traffic and sales.

“Valentine’s Day celebrations are no longer just a metro phenomenon, it has taken root even in the tier-II and tier-III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customised gifts and naughty gifts categories.” Source: India Today

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