October 22, 2016

How much does money matter in US presidential elections?

US Democratic presidential candidate Hillary Clinton speaks during a campaign rally at Fisk University in Nashville

So far, Hillary Clinton’s campaign has raised considerably more money than Donald Trump’s, but has cash ever really impacted US election results down through the years? The amount of donations and funds raised has skyrocketed since Kennedy and Nixon contested the 1960 presidential election. Back then, both candidates raised about $10m with Kennedy going on to win even though he had marginally less funding. According to campaign finance figures featured in Germany’s Handelsblatt newspaper, Barack Obama raised over $700m in 2012 with Mitt Romney’s campaign bringing in just under $500m. In that case, the Democratic Party candidate went on to win the election, something he also did in 2008 when he out-muscled Republican candidate John McCain financially.

That story has been repeated many times down through the years. George W. Bush raised more than his competitors in 2004 and 2008 and he took the White House on both occasions. Likewise, Bill Clinton’s campaign raised more money than Bob Dole and George Bush Snr. in 1996 and 1992, and he also triumphed both times. Based on that evidence, is Trump going to buck the trend and become the first “budget loser” to reach the White House since Jimmy Carter in 1976?

Infographic: U.S. Elections: Money Matters | Statista
You will find more statistics at Statista

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