St. Petersburg-based ad agencies reportedly refused to place billboards of Mila Kunis’ R-rated comedy due to alleged sexual implications in the slogan.
The STX Entertainment R-rated comedy “Bad Moms” has become one of this past summer’s surprise hits. The film has successfully bagged $97.1 million domestically and $125.9 million worldwide from a $20 million budget.
However, the film has gotten into some trouble in Russia, which is also the home country of its lead star Mila Kunis. St. Petersburg-based ad agencies reportedly declined to place billboards of the R-rated comedy due to alleged sexual implications in the slogan which read “Do you want some Kunis?”
According to The Hollywood Reporter, the ad agencies were apparently irritated by the word “Kunis”, which is similar to the last name of the lead star and very close to the Russian term for “cunnilingus.” Volga, the Russian distributor of the movie, refused to give any comments regarding the report.
A conservative St. Petersburg legislator named Vitaly Milonov praised the ad agencies for “saving the city’s pride.” He said in a statement, “We couldn’t care less about the distributor’s interests and opinion. St. Petersburg is the cultural capital, and you shouldn’t bring all kinds of trash here.”
A major Russian TV station also refused to air a commercial for “Bad Moms” in daytime due to “sexual content,” according to Life.ru. The comedy which also stars Kristen Bell and Kathryn Hahn opened in Russia on September 1.